Don't get me wrong - he is The Best, and he is also Beloved. It's just that the name has been used elsewhere and so . . . well, I wanted a fresh and original name for him.
(Turns out BB grated on him too. But he never said! Aaaah, sweeeet.)
So. . . I would like to announce that The Husband Previously Known as 'BB' or 'Best Beloved' will now be referred to as . . .
Fresh and Original.
Darn, I'm good.