I don't get this. What am I supposed to do here? Helen or Simon who?
And why is my bottle of pop sending me messages anyway? Surely this should be the preserve of the Desert-Islandly-Stranded?
Is this a simple 'let's all be fizzy-pop-share-y-care-y pals' - or is the message a slightly darker 'stop drinking so many fizzy drinks, fat bird'?
I have to say this would seem a slightly unorthodox marketing ploy.
And whatever next? Will my sliced white be urging me to make a bit of toast for my neighbour? Great Snakes, I'll never get anything done!
Perhaps a more conversational tone would be better? Rather than issuing the directive 'Share a Coke with Peter', perhaps if it asked, 'Why not share a coke with Peter?' I could at least then have the satisfaction of responding, 'Because I don't know anyone called Peter, Coke Bottle'.
I'm really not sure what the manufacturers of my favourite bubbly brown beverage want from me. All I know is I find it very hard to Enjoy Coke™ when I feel I am depriving someone else.
On the plus side, it does present the opportunity for some Online Grocery Shopping Fun™. I feel a 'Note to Picker' coming on - 'Please only select coke bottle with 'Kate' on it'.
In the meantime I'm sticking to Gin - it's far less demanding.